Just as an FYI, I posted the link because I think it is important for forecasters to be paying attention to the human/social science factors involved in communication of and reaction to weather forecasts and warnings. Regardless of whether forecasts are getting better or not, and regardless of how automated forecasts and warnings become, it remains true that how the public uses and responds to weather information depends on how that information is communicated and how people receive, understand, and respond to that information. So even if the premise that forecasts are getting better is wrong, the point about the human factors is important, and I think it is a good thing that it is getting more attention.