Jason Foster
Thanks for the comments all. Yes, the retro theme was part of the idea for me. I have a very high fondness of the Stormtrack print days (as well as the current site) and the leaders/owners who have been a major part of Stormtracks long history. In fact the three running figures, in someway (not literally) represent David Hoadley, Tim Marshall, and Tim Vasquez. The previous/original design had two figures.
I also wanted to keep something simple enough to use in other means, like a T-shirt, bumper sticker, letterhead, business card, etc. Not that Stormtrack needs that, but I tend to design things like that...with continuity. It's the architect in me.
For the terms at the top (Forecast, Track, Document) I pretty much looked at what the essence of stormtrack is and does. I wanted to add the word "discuss" but I just couldn't quite get it to fit logically or physically without making the design too cluttered. The spinning, tornado like shape I debated too. While it is somewhat limiting, I could not come up with a more generic graphic that represented all types of weather we discuss here, but the symbol to represent a major, probably the most idealic goal for 90% of the members here.
The design is a 'mock up' and could be cleaned up a little more (make the spiral tornado shape crisper. Text, colors, etc. could be changed as the owner sees fit to make it work with any color scheme the site was, but I did default to the colors used on the site booth currently and in previous versions of the Stormtrack website.
I also wanted to keep something simple enough to use in other means, like a T-shirt, bumper sticker, letterhead, business card, etc. Not that Stormtrack needs that, but I tend to design things like that...with continuity. It's the architect in me.
For the terms at the top (Forecast, Track, Document) I pretty much looked at what the essence of stormtrack is and does. I wanted to add the word "discuss" but I just couldn't quite get it to fit logically or physically without making the design too cluttered. The spinning, tornado like shape I debated too. While it is somewhat limiting, I could not come up with a more generic graphic that represented all types of weather we discuss here, but the symbol to represent a major, probably the most idealic goal for 90% of the members here.
The design is a 'mock up' and could be cleaned up a little more (make the spiral tornado shape crisper. Text, colors, etc. could be changed as the owner sees fit to make it work with any color scheme the site was, but I did default to the colors used on the site booth currently and in previous versions of the Stormtrack website.
Last edited by a moderator: