You know that the NWS warning forecasters are always adapting to their perceptions of public response. They know that tornado warnings have a 70% false alarm rate, if not more. That's the state of the science when no confirmed reports are available. When a confirmed tornado report comes in, the office typically puts the report out in a local storm report, in a severe weather statement, and eventually in the next tornado warning. The wording comes out and provides extra credibility to a warning through multiple products. We all know that. But what the research has shown is that people tend not to take action until they hear the threat from more than one source or confirmation. Typically a resident may get the warning on TV, and a friend calling. Or perhaps updates with enhanced wording provides the extra incentive. I've noticed the impact of the tornado emergency in Moore on two radio station jocks. You should've heard their voices become nervous when they read off that statement. When the forecasters in Norman were faced with live footage of a monster tornado that appeared not be anywhere close to roping out, they wanted to do something, anything, to provide enough urgency for people to realize the gravity of this situation. That is a situation for which most people would never have experienced in their collective memory. What the SOO at the Norman office came up with was putting the words "Tornado Emergency" into the severe weather statement. He was aware that a SVS statement didn't tone alert. The tornado warning was already tone alerting. Dave didn't waste time putting it out. Needless to say the response after the fact was overwhelmingly positive from their users.
Since then, I've seen the "tornado emergency" used for small tornado events that caused no damage. I've also seen large destructive tornadoes pass through populated places with no mention of an emergency, though the tornado was warned for. For the most part, when I've seen a tornado warning emergency SVS bulletin, there was a significant tornado causing damage in a populated area shortly thereafter. As for statistics to back up my claim, they need to be done. I'm interested to see myself.
All NWS forecasters are also always aware of their mission to save life and property. That said, Mike Smith correctly points out that that every life is important. Best intentions aside, population centers provide the greatest number of reports and invariably get the majority of warnings. The attention goes to the highest population centers because the greatest threat to life and property reside there. Therefore, I don't think it's very likely that a tornado emergency SVS would be issued for mainly rural regions regardless of whether or not it's right or wrong. There may be exceptions however.
Do I think a tornado emergency SVS is the best solution? I don't think so. Remember it was pulled out of thin air in an honest attempt to do something to save a few more lives. It's quite analogous to Max Mayfield calling the Mayor of New Orleans to say "this is the big one". Max didn't come up with that solution as a result of doing peer reviewed research. He just did it because he wouldn't have felt good not doing it. Intellectually, I think probablistic warnings would be the way to go. That is where the highest probability of tornado would be based on the strongest evidence (e.g., confirmed reports, radar signature, environment, nearest proximity to being hit), and weaker probabilities would go to less evidence (e.g., radar only indications, further downrange) that a place would get hit. But when it comes to inciting the best human response, I don't think we have anything more than instinct to guide us. I believe it's imperitive that we start merging sociological research into the mix to figure out what will be the right strategy for doing this.
BTW, if you're inclined, we teach a whole course on warning operations. The course touches on a lot of what's been discussed in this thread. And a lot of what's discussed is something that the course could also consider too. You can see parts of it at
http://www.wdtb.noaa.gov/courses/awoc/index.html