The Media Effect and Upcoming Seasons

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Dec 10, 2003
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We all know what happened with the movie Twister - called the "Twister effect" - an outpouring of novice chasers, non-chasers, Joe publics and the genuine new chaser - which has caused an explosion of chaser traffic in the country since 1997.

This year seems to be the year of reality chase shows. We have the Twister Sisters and Outlaw Chasers out there on cable land. In fact, I walked onto work today and I kid you not, regular Joe Publics were commenting on "Outlaw Chasers" (they watched it) and remarked on the great tornadoes on the show!

The question is - will there be another "Chaser Explosion" due to these new reality shows this season - and specifically, will the "Outlaw Chasers" show spawn a new breed of "Outlaw Chasers" with the "they did it the outlaw way, so can we" attitude? And does this concern you if you believe this is so?
 
It might cause a "bump" upward this next season....I really don't think it will be caused by just the TV specials...The continued coverage of local severe storms on news programs and high profile events like Tulia, Greensburg and Manitoba this year may well cause a "bump" too...The proliferation of tour groups, high profile chasers and their entourages and media chasers will clutter the roads more IMHO... several years ago I witnessed what I thought was a "SHRINERS PARADE"....Actually it was a mile and a half long parade of chasers...Flashing lights...Blind passing...Vans full of people...whooping and hollering...the only thing missing were "GO CARTS and CLOWNS"....Sadly that was the last day I ever actively chased...This was 5-6 years after "TWISTER" so the "TWISTER EFFECT" should have been long over...
 
With whatever attitude new chasers take - and yes, I am one of them - they will need to be informed that they should NOT do what I did and attempt to chase a storm without sufficient knowledge. Even though I'd been studying nonstop for a few weeks in June, my happily running out to my car during a tornado warning for my county was not a good idea. Even though I had enough sense back then to wait for the little graphic on my computer to go far enough, the one chaser and two state police cars trailing after that storm were chance, and who knows? I might've found myself alone too close to an EF-5 instead of a wall cloud that fell apart, and then splat.

Not something I'd recommend. To anyone.

As for Twister, I've never seen it. As for the Outlaws, I heard of them for the first time when Reed and Joel put the notice up on their website. As for Reed and Joel themselves, I only came to know them when I put the word "tornado" into the Youtube search engine and found they had the biggest stack. But in all fairness, I've only seen their stuff in proportion to how much is on Youtube - I've seen every tornado on there that I can find, most at least twice-over, and I know tons of other respected names.

But in the beginning of this desire, none of THOSE big names even mattered. It was Greensburg and Florida that hit me, because the devastation reminded me so much of my hometown when I was but a wee lad in Wichita Falls, 1979. I've always had the dream inside of me to "chase." I'm both fascinated with the power of these storms and, on and off since before I could even drive, very much interested in the prospect of preventing as much as I can in another town what happened in mine. We lost nothing more than our front window, but a satellite took out the other side of my small street, and even seriously damaged houses close enough for even Cleo Lemon to throw a football at.

My family lost friends and people they knew. They had many more injured. My grandmother's house was totally destroyed. My babysitter's house was totally destroyed. Common friends between all of our families were killed or wounded. The scar wasn't even a scar for a long time in Wichita falls - it was an open sore, no matter how much we tried to bandage it.

For me, it was something long before Twister - a movie I've never disgraced my town by seeing (I've only seen one silly clip on Youtube while tornado video hunting, where Helen Hunt and some guy were trapped in a shed and a big tornado created this huge, supposedly moving moment where they had to hang on dramatically to stuff; I laughed). It was a tenth anniversary on Channel Six News, and a tenth anniversary packet I obsessed over through my teenage years.

It's always been in me, but for a long time - blocking the brief temptation to do it after OKC in 99 - I believed I was not "savvy" enough to cover storms. Mislead by the popular conception that meteorologists were always people who stood in front of a camera like Skip McBride, I gave up my long-term dream to become one because I had low self-confidence and thought nobody would listen to me, so I took my penchant for math away from the dream of meteorology and toward my current career: just plain old pure mathematics.

I've long since recovered my proto-emo sense of self from high school, but I knew there was still a major issue with the idea of the secondary choice I have now to storm chase: maturity. Namely, until recently, I dismissed the idea because I knew I was doing no more than browsing some old stories - I was not mature enough to dedicate myself to studying the topic sufficiently to not put my life (and the lives of anyone else with me) at risk.

It was when I graduated with my Masters and moved here to Ames that I recognized I'd finally grown up in an academic sense. Like I said in a previous post today, I was wide awake in the middle of the night when the tornadoes in Florida happened in early February of last year - and I thought "now, if I was in Florida and a chaser, I could have possibly prevented many of those deaths." But I knew it would take some serious study, so I sat on it until Greensburg put me over the edge with its sheer similarity to Terrible Tuesday, from the twister on down to the destruction and inevitable scars that community will face, just like Wichita Falls has faced for nearly thirty years.

I awakened. I'm on a mission. When I started reading articles, I tried to avoid temptation to delve into the lore and the mechanics, a "mistake" I even committed today when I lost myself for about twenty minutes on a paper posted here that I can't find anymore for some reason, because of my interest in vector fields and numerical modeling. But I continued to jump past "good video history" and "tornado history" and all of that as much as I could, and focused instead on the videos themselves and the articles themselves.

Before I happened on this board today through a recommendation from a friend of Reed Timmer, I couldn't locate a storm community, but until recently I didn't search hard, because I knew I hadn't yet done enough work to start reasonable communication with experts. I'm nowhere near "expert" by any sort of means, but I think it's necessary to educate oneself before anything, to first check dedication and then to know what questions are relevant to your needs and what questions aren't.

Will I continue to be fascinated by "lore" and "history" of the chaser community? Yes. I've watched those favorite videos I listed earlier many times, and the bigger percentage was for aesthetics rather than study. And with regards to study, will I continue to be interested in mathematical and statistical models irrelevant to both basic storm chasing knowledge and my own area of mathematical research? Yes. It's in my blood. But I know now that I have control enough to filter through my emotions and learn well what I need to learn come March to be safe.

While my own faults are certainly there, this is something that, in general, must be pushed to newbies such as myself: MOAR EDUCATION. I'm a teacher by trade, so that and my newly gained discipline to stick by my learning have helped.

For some who are new, who are out there looking for a thrill as an end in itself and not a fantastic by-product of their real goals (if any), the idea of education-or-else must be highlighted. Having a few guys and gals smarter than I in the Iowa area could help fill in a gap I've perceived as pretty wide between here and Kansas, Oklahoma, or my own home area in North Texas.
 
You know, I didn't even enter the high profile tornadic events into the equation....that just heightens the question. I know that in the past few years chasing has risen seemingly exponentially. But I don't think I've seen this level of saturation in some time.
 
Welcome aboard, and good luck, Darrin.

As one who has been able to claim the inexpert title for a couple decades now, I can appreciate your enthusiasm and desire to study. ST is a bountiful place to do so; even things not found here are usually a click away after some knowlegable poster directs you to it.

However, I think there is an equal (or superior) need for field work. Your location will guarantee you some opportunities to go out and ambush some storms. From this you'll get the expeience you need to plot and track them from your own forecasts (this is something in which I am woefully lacking). May all your efforts be rewarded.

As for the media effect--yes, I am certain we will see copycat chasers going out in less-than-prepared fashion. The problem with the videos is that it always looks more exciting than dangerous. I wish that they all could tune into the experience that Amos and Eric had at Tulia this year.

Let us all hope that none of them experience or cause damage to themselves and others.
 
Another factor to consider is that, for a well-prepared newb (like I hope to be), the tools make chasing today much safer than even ten years ago. Now, I can bring my laptop with me, keep it nice and fresh with a car charger, and keep up to date as much as possible with storm movements via wireless internet. As the information age continues to heat up (unless we all decide to blow ourselves up), the reliability of wireless and availability of tools is going to do nothing but increase, and with the increased (but never assured) safety they grant, people who would otherwise have wanted to do this but been too afraid of the uncertainty might deem the risk now much more manageable and come out of their shells.

As for the traffic issue, it's a problem. I don't think they can make laws against it right now, but I'm sure at some point there's gonna be tougher requirements and possibly even a license required to chase if some big, media-focused tragedy occurs (such as that proverbial car full of sixteen-year-olds pumped from videos and out for a thrill getting killed by a tornado).

Getting the license would require much harder work than the training given today. Perhaps there would even be a requirement of what one must bring along as far as technology (i.e. perhaps internet software must be present, some kind of future (present?) storm-trackable GPS unit, etc.). The big problem with all of it is of course enforcement, since even though state patrol, local police, and sheriffs are always there with the chasers, they will almost invariably have more immediate concerns than ticketing unlicensed thrill-seekers.
 
im sure like jim said, it will cause a little bump...

but how i see it is...the media attention and programs help to enhance the public fascination with severe storms...the number of severe weather enthusiasts and chasers you can bet will be going up every year...

but, there are a few who are not effected by the media...

Twister - a movie I've never disgraced my town by seeing
 
The other difference between now and when Twister came out is that gas prices have tripled since then. The fuel cost of the average chase has gone up 300%. At those prices, only the most wealthy or most dedicated are going to be able to do it and keep doing it, which should keep the influx, if any, in check.
 
I think the effect that documentaries/reality teevee shows will have on chasing's popularity will be moot, because chasing is already mainstream and is already a big-game sport for those who refer to things as such. I suspect that the affect that "Twister" has on chasing was far more marked because a) it came at a time when technology was ready and set to explode the map-chaser's world, and b) it could be seen as bringing about the end of old-fashioned chasing and the beginning of new, tech-chasing. Twister went a long way in making the world of the chase accessible to all.

Now that chasing really IS accessible to all, I doubt that any television show will have much of an effect in this regard and I also think that we should all stop worrying about it. The notion that Mr. Pig Farmer from the Ozarks has just as much right as Mr. Long-Term Veteran Chaser to go out and pursue a storm is the fact of the matter, and will be until if and when chasing is regulated - and seeing as such regulation would likely be unenforceable (not to say they wouldn't give it a damn good try), that will probably never happen.

You cannot require people to obtain a LICENSE to go for a drive in the Prairies. That is stupidity and it will never happen. Far more likely is that the metastasizing of chasing over the previous and next decade or so will far sooner turn us off from participating in the "tornado rat race" every weekend, and ergo we will have a problem solved in an indirect way. Until that day - it's a free-for-all, whether we preach the virtues of ethics or training or responsibility......or not.

KL
 
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Dan is right. Besides the cost of gas. The inevitable busts and long miles will filter out the "wanna-bes" from people who are trully interested and willing to put in the time and effort like it always does. Every few years there are a series of tornado shows like back in 2000-2003. We saw numbers increase for a bit but most gave up after a year. If they stay then they earned it by enduring all those busts and long miles.

So ya this year we may see numbers increase but it will drop back down next year as they give up and move on to the next extreme vacation
 
The fuel cost of the average chase has gone up 300%. At those prices, only the most wealthy or most dedicated are going to be able to do it

LOL, exactly. As I said a few years ago, chasing has become golf. Nothing but rich white guys out there, and me :D
 
I don't know much about the increase in chasers due to these shows, as a newbie myself. But what I do know is because of these shows there's definitely an increase in people who accuse us of only doing it because of these shows and its a stereotype that's almost impossible to break.

My reasons have nothing to do with these shows but people who claim that's why I'm doing it don't want to take the time to find out that my desire to do it started when I was in middle school and was told to pick an elective, I couldn't stand almost any that they offered but I liked storms so I went for atmospheric science.

Had I started chasing when I got out of high school, I would have heard the "you're doing it because you watched Twister too much" and now I hear it because of the shows.

If I had to guess, I think you actually end up with more people that won't take you seriously, than you do with new chasers. Especially with the increase in fuel costs...the one thing I know I'm definitely not looking forward to.
 
There may be a slight bump but I think the real trend will be a very slow and steady increase. There will always be new people on the roads while others will cut back based on cost, family or job obligations or their own health. Most new folks will tire after a couple of years but a few will become dedicated chasers. I suspect those shows will just increase the interest in those already predisposed to chasing. I do think there will be a increase in Storm Chase tour participants.

As mentioned in previous posts, Twister brought chasing to the attention of the masses. Now, most people have heard of chasing already and info can be easily found on the internet including from Stormtrack and all our chaser websites. One or two new documentaries is not going to change anything. I do wonder about some of the recent big events. There may be some future researchers and/or chasers among the children and young adults who were affected in Greensburg, Enterprise and similar places. A number of prominent chasers/researchers will relate a major tornadic event in their childhood that lead to their interest.

My main worry is that there will be an increase in inexperienced locals who see the warnings, dash out in their vehicles to look for the 'nader so that can send in their i-report or weather warrior vehicle. Some chasers may have started that way so I guess I can't put down all locals out to see the tornado. Hopefully, there won't be injuries. Anyway, nothing I can do about it.

Bill Hark
 
I imagine the internet, and StormTrack itself, are as much to "blame" as anything, for attracting new chase interests. I've always loathed the "Twister wannabe" terminology, because it seems to insinuate that no one had an interest in chasing or storms before seeing that movie. Same goes for any show or movie that coincides with an influx of new blood.

Many of the "VORTEX" generation chasers were inspired by the infamous NOVA special in 1985. While the scientific value of this program VS Twister cannot be debated, it's still the same cause and effect cycle. People watch these type of shows/movies because that interest is already there, so blaming the logistical situation of chasing on television is incorrect IMO. I think it's just a convenient excuse for some who don't like sharing their once-emptier Plains with newer chasers. Hey, I like a storm to myself as much as the next guy, but I sure as hell can't claim I've more right to it than anyone else.

You wanna blame something, blame technology. Blame the ethics lectures and all the speakers who keep bringing it up in public events. That is just as much the reason for the exponential growth of public awareness to storm chasing as any flick. It's just a fact of life, the more time passes, the more people will become involved with something. (CFDG is a great example of this).
 
I don't know much about the increase in chasers due to these shows, as a newbie myself. But what I do know is because of these shows there's definitely an increase in people who accuse us of only doing it because of these shows and its a stereotype that's almost impossible to break.

I don't exactly mean to say that this stereotype is exactly a "bad" thing per se. The way I see it is that if a TV show like this does cause people to discover an unearthed passion in chasing then in my opinion it's a good thing, regardless of how one "found out" about chasing. I don't doubt some great chasers of today had their interest perked by "twister" - though many simply won't admit it.

The problem is as it always has been - those who see a show and go "ohh heyyy dude what an excellent idea - totally cool to chase a storm! oh look theres one now lets get in the pickup, [3 up front and 5 in the back - I've actually seen this!! the storm turned SE an hour later - I bet they weren't too pleased then with nickel sized hail!]and see what we can find!!! radical!!!!" with absolutely no experience or idea of what they are getting themselves into. These are the ones that all of us fear for on the road.
 
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