Dan Robinson
Major headlines on every local media website read... "Freezing Rain Advisory makes travel Hazardous.' The advisory was disemminated on radio, local media, and both local and nws websites. Every local TV station had the little raindrop logo with bold text 'Freezing Rain Advisory' in the top right corner and a bar of cancellations on closures scrolled across the bottom of the screen. Overhead road signs on I-80 say 'Ice Possible- Slow Down.' Police sat on some major roads with their lights on to warn drivers to slow down... what else could've been done besides shutting everything down?
But most of that was after the fact - not beforehand. All of that happens with every icing event - the accidents start happening and only then do all the information sources, news reports and police reponses start jumping on the bandwagon. By then, the worst of the crashes have already happened. I've personally seen this happen again and again.
The public is simply not 'trained' to recognize freezing rain as a significant weather-related threat on par with a tornado. And weakly-worded advisories don't help that. A little icon on a web page doesn't trigger the proper response. That's what I'm getting at - for instance, make that little raindrop something bigger - something that matches the threat level.
That, and changing NWS wording, is not going to be a huge thing to implement. If it, in tandem with awareness compaigns, saves a few dozen lives a year, why not?
Tornadoes kill an average of 62 people per year in the US. The icy road toll for this season could end up being eight times that! Why should we not consider ways to make improvements to that number, or are icy road deaths just meaningless and/or an acceptable status quo compared to tornado deaths?
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