Just my opinion...
Reviving this thread to point out an event in progress that illustrates the subject of this thread. ZR threat this morning across E KY, OH and WV - models had precip drying up, but it has continued to advance into the region of subfreezing surface temps.
SPS is finally out for most of the region - but this would be a classic example of an instance where a 'road icing warning' would be warranted and appropriate. Everyone went to bed last night with no indication of this occuring. Hopefully this does not end up being a deadly event, but the ingredients are certainly present for it to happen.
Not necessarily. It appears you're describing a situation where the general public may not be aware of the threat of icy roads when they wake up before they get out and about. A 'road icing warning' issued by the NWS would make little to no difference because most people don't get their info directly from NWS issued products, as has already been mentioned here in this thread. The people who do actually take the time to check up on the weather usually get their info from one of the local media outlets or the internet. The responsible local media, in all likelihood, will pass along any SPS to the viewing or listening public accordingly. The responsible public usually adjust their plans and behavior accordingly based upon these new changes in the forecasted conditions. Nine times out of ten, the responsible general public responds accordingly by making the necessary adjustments to keep themselves and their loved ones safe. For the most part these type of people will take the time to see what's going on weatherwise and plan accordingly. In addition, usually these type of people will also notify other friends and family members of this new developing weather threat accordingly. Unfortunately, we need many more of these type of people in the general public.
It appears you are more concerned with getting the word out to the uninformed general public in situations like you describe above. Meaning, the members of the general public who hardly ever pay attention the weather regardless of what's going on. These are the ones that usually just jump up and go about their day without ever attempting to stay abreast on what may be happening with the weather. These are the type to people who get their weather info from other friends, family members, and hearsay. These are the exact same ones that will be caught off guard when they get on the road and hit a patch of ice possibly causing harm to themselves and others on the road in the process. Most likely these are the people that will be complaining that they were totally unaware that the threat ever existed. For these types of people, a 'road icing warning' will be of little to no use because they are not paying attention to any type of weather information in the first place. We all have friends, family members, and co-workers that fit this profile so you all know I'm not exaggerating.
As far as the issues with school districts, school buses etc., the appointed administrators should always be aware of the latest weather conditions regardless of how and when the forecast changes. Ideally, based upon these weather changes there should already be plans in place to make the necessary adjustments to school district protocol accordingly. Safety should always be a top priority when comes to hazardous weather. Regarding the situation you describe above, the appropriate school district administrators should be aware of the unexpected chance of frozen precip and/or hazardous roads and plan accordingly. There shouldn't be any exceptions or excuses for these administrators not being aware of changing weather conditions. The same should be true for any city, county, and state official responsible for the safety of the general public with respect to travel. In other words, it shouldn't take a strongly worded NWS statement for these persons to make decisions accordingly. The threat for ice on the roads should be understood.
As far the issue with media coverage, the NWS should work with the local media in order to make sure their products are presented to public correctly and within a timely manner. Ideally the local media should emphasize the threats of hazardous travel accordingly to it's viewers and listeners. It shouldn't take a strongly worded SPS for the local media to broadcast this information effectively to the public. Based upon the scenario you described above, the biggest threat may come from those who plan on getting out on the roads in the pre-dawn hours, who may be initially taken off-guard by the new threat. However, if these drivers are paying attention to the updated news and weather, there should be some form of local media or medium highlighting this newly formed threat by now. Don't necessarily think the local media need to go with wall-to-wall coverage to highlight this new threat. As far the drivers that aren't paying attention to the news, a 'road ice warning' from the NWS will do them do no good either, because the type of media coverage is irrevelant with these type of people.
And as far as the issue with travelers passing through this threat area unaware of the theat from ice on the road, unfortunately, a NWS enhanced weather warning will probably do them little good either being that they are on the road. Even assuming they get weather alerts sent to their cell phone, these alerts, in all likelihood, will only apply to the their home city or region unless they took the time to have multiple alerts set up.
Freezing rain is freezing rain. Ice on the roads is ice on the roads. If these threats exist, then travel may become hazardous at times, which is what the NWS expresses within their products today. So in essence, it shouldn't matter how the information is presented by the NWS, everyone concerned should fully understand what the threat of freezing rain and/or icy roads will mean to travel. Bottomline, as a driver of a motor vehicle, it's ultimately up to the driver to be aware of the dangers and consequences of driving on icy roads. Therefore, it's his or her responsibility to keep abreast on changing weather conditions that may cause hazardous driving conditions. We all know this isn't the case, but people need to be more aware of all potential weather hazards before they hit the road.
Dan you bring up some good points regarding this issue and I agree more can be done with respect to reducing the fatalities associated with icy roads. However, I just don't think enhanced NWS statements and warnings will be the answer to this issue.
Here is why I say this. According to this website,
http://icyroadsafety.com/stats.shtml, it appears that out of the 99 icy road fatalities during the winter of 2009/2010, around 75% of them were caused by snow. As a matter of fact, according to that site, only 11% were caused by freezing rain or freezing drizzle. (Actually only 3 instances of freezing rain being the culprit of the accident.) Though there were a few accidents unclassified, this still gives us a fairly good idea. Assuming these stats are accurate, this means that freezing rain is not the main culprit of icy road fatalities this year. Based upon the title of this thread, you feel the NWS needs more strongly worded products with respect to threat of freezing rain. It appears you may be focusing your energies in the wrong direction. The NWS appears to be doing their jobs with respect to getting the word out to the public and the media. In my opinion, you may want to focus more on educating drivers on the dangers of frozen melted snow and ice mixed with snow.
Here in Southeast Texas we had a few inches of snow in isolated parts of the region on 12/04/2009. The next morning there were numerous accidents across the area due to ice on overpasses and roads due to the frozen melted snow from the day before. Most of the drivers were aware of the cold temperatures and threat for icy roads that morning. However, most were unaware just how dangerous it was to drive on those roads until they lost control of their vehicles. I think the same may apply for these other states as well. People don't see snow, frozen melted snow, or ice mixed with snow as a real 'threat' since freezing rain was not in the forecast. I am almost willing to bet people actually drive more carefully when freezing rain or drizzle is in the forecast versus the threat of just 'plain old snow'. It appears some people are letting their guard down since snow is not notorious for causing 25 and 30 car pile-ups on the highway like freezing rain and ice storms have done in the past. I don't think they realize just how dangerous frozen melted snow or ice mixed with snow can be while driving. I may be wrong, but I think the perception is that snow is not nearly as threatening as freezing rain. Those icy road fatality stats say otherwise.
The city, county, state, and broadcast media may want to promote websites such as these to the general public in order to increase the awareness of icy roadways before and during the winter season. And they may want to emphasize the dangers with respect to just 'plain snow'. The city, county, and state also may want to make more of a conserted effort to clear the ice mixed snow off of these highly travel roadways if they are serious about reducing ice related fatalities.
Another helpful suggestion may be to utilize all of those state and county digital road signs to alert drivers of changing weather conditions that may be hazardous. This may be a solution to the 'drivers passing through the region unaware of the icy road theat' issue. Maybe the NWS can coordinate something with the county and/or state to broadcast appropriate alerts on these signs when the potential exists for driving conditions to become hazardous. This also may be a solution to the issue of drivers getting out on the roads in the pre-dawn hours unaware of the changing weather threat like the one described above. I know some counties and states post weather alerts like these on their signs today, but I don't think there is an official protocol in place with respect to these alerts. I don't know how feasible this would be for it is just something I felt may help reduce the number of traffic fatalities related to ice on the road.