Dan Robinson
EF5
The days of shooting umbrellas in the rain and having a profitable night chasing lightning are definitely over (those were the days, when I could sell video of frost in my front yard!). And the cell phone has flooded the market for most of the old-style ENG shoots. But the online self-published, ad-supported direct-to-viewer model has really taken off and is providing many with revenue that is in some cases higher than ENG's in its peak. The earning potential is very much still there, just in different forms.
A teenager with some good talent that puts together weather/tornado documentaries on Youtube is capable of reaching a full-time income in a couple of years, with audiences that can be as big, if not bigger, than the Discovery and Nat Geo specials we all used to work with up until the mid 2000s. A channel owner like this that reaches the seven-figure subscriber mark can become a millionaire off of it, and many have - most are just ripping off the footage under the mistaken belief that it's all Fair Use. Then there are the direct-reuploader pirates who we know are making enough to afford penthouses and supercars just off of weather video taken from people in our community. Those are just a couple of examples that show that some of the videos we shoot still have significant value. In some cases, it can have *more* value today than it did in the ENG era.
I would agree that getting into chasing for money is a fool's errand, akin to quitting a nice career expecting to become the next big superstar by auditioning for American Idol. Nonetheless, being a chaser means you’ll probably capture something really valuable multiple times. When that happens, my overarching theme in everything I post about this subject is this: if a business is profiting off of your video, you should get your share.
A teenager with some good talent that puts together weather/tornado documentaries on Youtube is capable of reaching a full-time income in a couple of years, with audiences that can be as big, if not bigger, than the Discovery and Nat Geo specials we all used to work with up until the mid 2000s. A channel owner like this that reaches the seven-figure subscriber mark can become a millionaire off of it, and many have - most are just ripping off the footage under the mistaken belief that it's all Fair Use. Then there are the direct-reuploader pirates who we know are making enough to afford penthouses and supercars just off of weather video taken from people in our community. Those are just a couple of examples that show that some of the videos we shoot still have significant value. In some cases, it can have *more* value today than it did in the ENG era.
I would agree that getting into chasing for money is a fool's errand, akin to quitting a nice career expecting to become the next big superstar by auditioning for American Idol. Nonetheless, being a chaser means you’ll probably capture something really valuable multiple times. When that happens, my overarching theme in everything I post about this subject is this: if a business is profiting off of your video, you should get your share.
Last edited: