I was chasing and stayed just southeast of the circulation/tornado going into Joplin. I stopped at the Walmart only moments before the tornado hit. There are a few things I want to make sure everyone here knows about this terrible situation. First, the tornado was completely rain wrapped from this vantage point. All I could see was a very dark, terrifying looking lowered based (or maybe shelf cloud) that dissappeared into a rain shaft that was black as night. Keep in mind this was 2-3 minutes before the tornado leveled this Walmart. Second, the tornado siren was blaring and it was extremely loud. However, in spite of this terrifying situation I had to run around many, many individuals and families that were casually walking into Walmart for their daily shopping. They acted like nothing out of the ordinary was going on! As my wife waited nervously for me return from the car in the parking lot, she later told me a woman was standing outside her car talking on the cell phone acting very put off by the siren...as if it was some huge inconvenience to her day!
Inside Walmart the only people that were 100% aware of what was coming were the employees. Never have I seen people in such a state of complete awareness that their lives were at stake, and may I say I wish there was something I could have done to help them and everyone else. But I saw numerous families going about their shopping experience, looking at me running through the store like I had lost my mind. There was absolutely no sense of urgency, fear or even a wonder for why the tornado siren was going off outside. These people didn't seem to be paying attention to the weather situation.
Prior to stopping at Walmart, we also stopped at a gas station in Joplin. There were people standing outside that couldn't have cared less about the tornado siren or the storm that was clearly headed straight for them.
From reading what Mike Smith and others have provided here about the use of the sirens in Joplin, I think that may have been the core of the issue in this case. People may have been somewhat accustom to it and don't associate it with a real tornado emergency, if the information provided is accurate. *IF* that is truly the case, what a tragedy in every sense of the word.