FOR THE MEDIA CHASERS: How not to do a phoner!

[Mikey Gribble]

Arkansas is the home of Tyson and there are a lot of chicken farms there as a result. There may be a price increase in eggs after the tornadoes that hit down there the other day. Do what you will with that information, but I will be buying an extra dozen this week before the price can go up.

 

[rdale]

While a lot of people think that wall to wall coverage is overkill, what about the poor person who comes in from the barn and turns the tv on 30 seconds after a weather update?

Wall to wall coverage of a tornado event is expected, not overkill. I'm curious what markets don't do that (if we do in Michigan, I'd expect it most other places too...) As others have pointed out, OKC goes wall-to-wall for non-severe storms too. That seems overkill to me.

 

[Chris Lott]

I just like the commercials they have in Oklahoma. You don't see anything like this down here.

http://www.youtube.com/watch?v=Z6cKPtcKcqs

 

[Rob Satkus]

Wall to wall coverage of a tornado event is expected, not overkill. I'm curious what markets don't do that (if we do in Michigan, I'd expect it most other places too...) As others have pointed out, OKC goes wall-to-wall for non-severe storms too. That seems overkill to me.

I wonder if some of the "others" could point out specific examples of wall to wall coverage for non severe storms down here. In the 15 years I have been chasing for KWTV I don't recall a single example of being involved in or seeing wall to wall for non severe events (for us anyway). I can't speak for the other guys, but if there are instances of WTW coverage for non severe events, they are very few and far between.

Rob

 

[Dennis Sherrod]

I just like the commercials they have in Oklahoma. You don't see anything like this down here.

http://www.youtube.com/watch?v=Z6cKPtcKcqs

I like that commercial. Well done.

 

[beaudodson]

There is a difference between "informing" people and "scaring" people. Some stations don't know the difference.

 

[Chris Lott]

On May 27,1997, the Jarrell tornado, I remember 1 media outlet doing nonstop coverage of the event. Since it started in S. McLennan Co. (Waco), there was one local channel that followed it nonstop from the time the 1st tornado dropped, and stayed with it all the way into Jarrell, which is more of the Austin area. We got to see some dramatic footage of the Jarrell F-5 as the events unfolded that day. Dallas channels do some live streams, but it's not popular down here in the smaller markets.