Randy Zipser
EF2
Thanks, James, for your thoughtful insights. When I wrote this message yesterday, I was expecting to hear that the entire current world of social-media (none of which I'm on nor follow for personal privacy purposes) is where chasers go today to stay in touch. Hey, ST cannot compete with the likes of Facebook, X, Instagram, TikTok, SnapChat, etc. The whole world, it seems, "lives" on these websites and probably could not live without them nowadays!Hi Randy, thanks for this. I agree completely. I have always believed ST ought to be the one stop shop for all things related to storm chasing. I am definitely aligned that it should also be an advocacy focal point as you propose.
Unfortunately, (and at the risk of going OT), and as you’ll see in some older threads on here, that is simply not the current state of affairs. Social media seems to be the preferred medium for chasers, so everyone is scattered across those platforms, and of course there is no cohesion, collaboration or curation.
None of the “veterans” are even on ST anymore, except for Warren, the occasional post by Matt Crowther, and now, fortunately, you. By “veterans” I guess I am using outdated terminology, because I probably qualify as a “veteran” myself now (this will be by 29th year of chasing) and there are many others here of a similar tenure, so this term is not meant to offend or exclude. I guess I really should say “pioneers” - I’m talking about the David Hoadleys, Tim Marshalls, Gene Rhodens and Bobby Prentices of the world, and others that used to participate on the old WX-CHASE listserv but eventually went off to their own world of CFDG and never returned to the broader community. I would venture to guess I’m not the only one that sees many in that group as dismissive of the ST community, whether because of elitism and/or a desire for the bigger audience and potential vitality of social media.
Point being, we have a long way to go to make this the number one platform for chaser convergence, let alone leverage it as a united advocacy group. Anything you can do to draw the “veterans” or “pioneers” back in would be awesome and appreciated!
With regard to "elitism," I had found out years ago that WX-CHASE and CFDG were not only very cliquish but also very difficult to maintain acceptance in once a member. One had to be so careful about everything one said (and keep up a minimum quota of posts!) so as not to be blacklisted. The snobbery was such a "turn off" to me that I stayed away from all such online websites for many years. Despite evolving social media, ST somehow managed to survive as the storm-chaser "pure play." Although today's social-media world may have bypassed it (as you've indicated), I don't believe that its survival was by accident!
ST was born during those "pioneer" days of us "old-fogey" chasers (of which, admittedly, I am one). The storm-chase culture back then was very different, and in some ways, better. Chasers were more respectful and courteous to one another than is the case with the harsh, scathing glare of today's social media. Even though I have not been "close" to ST over the years, I have never thought of it's membership as being snobbish, which I think is one of its greatest strengths, even after 47 years of existence. I am delighted that ST is in such "good hands" today and still expects (and respects) decorum from its members. But I digress.
Perhaps ST can someday leverage itself as a "united advocacy group" for precisely that difference with social media discussed above: it is singularly-focused and not so dispersive. All posting members of ST--whether a veteran-, pioneer-, or novice-chasers--need to educate the "outside, non-chasing world" that many storm chasers and severe-weather enthusiststs do exist and that we do have something meaningful to say. Surely, every lawmaker in the Oklahoma legislature likely knows the name of every social-media platform out there, but how many have ever heard of StormTrack.org, a website created "right in their own backyard?" So, it's not about bringing the "old fogies" like me back into the fold; it's about the present membership of all ages re-inventing ST to uniquely distinguish itself from all other of today's stereotype social-media.
One way to do this is for the ST Administrator(s) to create a unique "Storm Track" app which links StormTrack.org to all the other social-media sites when the website is first visited via Google search on a device. That will rapidly increase ST's recognition, and I'm betting that more people will eventually notice it and like what they see than delete it!
I hope that readers of this post will not misunderstand my intent with this message: it is not intended to be overly-critical or to "nit-pick" anyone or anything in any way! It's purpose is to make ST more relevant and a become a standout for the storm-chasing online community once again...