Mike Smith
Hi Everyone,
I am just back in my WeatherData office after speaking to the Wichita Kiwanis Club. During the Q&A session, one of the members asked this question, "I understand about tornado warnings being effective, but what about winter storms? There are winter storm warnings, heavy snow warnings, advisories, I get confused."
I said that I agreed with him about winter weather products (yes, I know the NWS cut them down in number 15 months ago) and said, "I have been engaged in a discussion the last few days regarding additional storm warning products centered around probabilities." The entire room groaned, loudly.
With me, was the non-meteorologist marketing director of Mike Smith Enterprises, the company I have formed for my book and professional speeches. Kim, take it away...
Mike is exactly right. More probabilities went over like a lead balloon, with groans and laughs from the audience.
...thank you, Kim.
I am out amongst the "public" (non-meteorologists, EM, etc.). They usually (not always) dislike the PoPs. I am nearly certain the general public will look at probabilistic watch/warning products with disdain.
We have to be on guard against our natural tendency to give customers what we think they should have versus what they want to receive and use.
I am just back in my WeatherData office after speaking to the Wichita Kiwanis Club. During the Q&A session, one of the members asked this question, "I understand about tornado warnings being effective, but what about winter storms? There are winter storm warnings, heavy snow warnings, advisories, I get confused."
I said that I agreed with him about winter weather products (yes, I know the NWS cut them down in number 15 months ago) and said, "I have been engaged in a discussion the last few days regarding additional storm warning products centered around probabilities." The entire room groaned, loudly.
With me, was the non-meteorologist marketing director of Mike Smith Enterprises, the company I have formed for my book and professional speeches. Kim, take it away...
Mike is exactly right. More probabilities went over like a lead balloon, with groans and laughs from the audience.
...thank you, Kim.
I am out amongst the "public" (non-meteorologists, EM, etc.). They usually (not always) dislike the PoPs. I am nearly certain the general public will look at probabilistic watch/warning products with disdain.
We have to be on guard against our natural tendency to give customers what we think they should have versus what they want to receive and use.