EDIT/UPDATE: Some unconfirmed information is coming out that advertising on some of the network Youtube channels may be controlled by the network's own internal departments, and that they are not using the same Adsense system as the rest of the platform. The end result is the same, however, in terms of video licensed to include the Youtube platform should be charged at a premium if original clips are not monetizable natively.
PREVIOUSLY POSTED: The Youtube advertising controversy is escalating. As most had suspected, we are starting to get confirmation that Youtube is under pressure from corporate advertisers, in collusion with mainstream media, to steer advertising dollars toward traditional broadcasters and away from competing independent journalists on the platform. The end goal is essentially to monopolize corporate mainstream media control over news reporting and commentary.
This is being done by granting mainstream media channels a blanket exemption from Youtube's stringent new advertiser-friendly guidelines:
https://twitter.com/GamesAttorney/status/916667604495773697
One way to look at this is if mainstream media succeeds in gaining a controlling interest in Youtube's content (by causing competing independent creators to die off due to lack of funding), then we should be justified in a return to pre-2012 video licensing rates (or higher) when it comes to weather footage. This isn't a retaliatory prospect, just business.
Chasers and brokers alike (anyone who sells video) need to watch this issue closely as it unfolds, as the potential to get taken advantage of will be ever-present.
Youtube right now is bigger than ANY television network in it is reach and user base, and any license for use on that platform should be valued and paid for accordingly! Many of the independent journalists and commentators on Youtube have viewership rates exceeding mainstream network channels. Mainstream media is well aware of this, and we can expect fierce battles as they continue fighting for survival in the face of the threat. They are not going to lay down quietly and let Youtube wipe them out, and anyone licensing video needs to be on high alert for shenanigans.
If you haven't been doing it already, I would embargo Youtube completely on any licenses you sell. If anyone wants a Youtube license, the rate should be two to three times what you charge for a network, and should ALWAYS include a time limit (10 days, 30 days, etc). Don't let any of them post a video on there indefinitely (in perpetuity).