Jeff is probably right...
I think one of the reasons they charge so much is because the storm chaser population is pretty low. Lets just say out of the entire U.S. that there are 5000 active chasers, that's still only 5000 units of POTENTIAL sales... Probably sales ran along the lines of 500 units in total. They had to raise the price to compensate for the lack of expected sales... Usually, as demand increases, so does price, and if demand decreases, so does price... In this case, demand drop so low, that the price had to rise to compensate and squeeze every last penny out of the next couple of sales (hope I am making sense).
The service is run on the XM satellite feed, which is a one-way broadcast... So technically the company could have easily added pretty much any type of weather data to the stream (SPC, NWS, etc.) and it would have worked like a mini-NOAAport. It would then be up to the computer to decide which data stream you would like and which ones to discard - In my opinion, that may have generated many more sales... Just my opinion though :wink:
