And much of the internet user base now are mafia-level thugs who sympathize with the thieves instead of the creators, going as far as threats and intimidation to further their goals.
It's all just too much. I took my site permanently offline today after 30 years.
I saw bits and pieces of the recent scuffle that likely precipitated this comment. It's the perfect microcosm of why virtually any kind of "genuine" content creation (meaning something like chasing or photography or gritty journalism, as opposed to being a charismatic or gimmicky presenter of stolen or farmed content) is doomed financially, and you're right to take your site down if the goal is turning a profit.
The gimmicky presenter (whose whole shtick is apparently filming reaction videos from his basement) had legions of followers millions strong ready to sic on the original content creator, including violent threats. That part wasn't surprising at all. The truly depressing angle for me was seeing plenty of fellow weather enthusiasts and meteorologists gleefully taking the reaction guy's side.
Genuine content creators really can't win, and seem to be the most unsympathetic figures on the entire social media landscape. On the one side, you have mega accounts like this reaction dude sociopathically optimizing every breath every day to win the algorithmic game and take all the marbles from anyone like us who dares produce specialized content out of passion or interest, rather than robotically seeking normie-attention-maximization ala Mr. Beast. On the other side, you have normal non-creators with 9-5 jobs they hate, so they resent the idea of us making even a modest side income doing something we love -- and therefore want to see marginally successful figures like Reed taken down a peg. I strongly suspect that's the basic psychology driving a lot of the schadenfreude I saw over the weekend from within the weather community.
Basically, the attitude from your typical wage slave when presented with any of the complaints in this thread is always going to be: "tough, get a real job!" They see the entire concept of monetizing a side hustle or independent passion project as illegitimate and silly, a sentiment that's often sharpened by resentment. Therefore, when some talentless 21-year-old reaction clown swoops in and takes 80% of your would-be revenue for a tornado video, the normal 9-5 person is primed to say: "oh well, YouTube monetization is all childish bullshit anyway; that clown deserves this ad revenue as much as anyone!"
Assuming I'm at least generally correct about public attitudes toward content monetization, it certainly doesn't bode well for any kind of legislation or regulation that moves us in the right direction. After all, as you've already explained
@Dan Robinson, big tech has no incentive to remedy the situation in favor of smaller, more dispersed earners over a handful of huge (and more easily managed/controlled) ones. I'm just not seeing any external group with obvious sympathies or incentives in favor of small creators, so we're likely to continue getting steamrolled.