I've seen them even cheaper on eBay for around $1100-1200 refurbished. There's one seller on there supposedly selling the new in the box for under $700 with some sort of deal where he claims the first bidder is the winner, but I smell the stench of a con artist there since he as a history of 0 and is from Canada making it even harder to track them down and do anything about it if you get ripped off. However, the other sellers look more legit and I would be comfortable taking one of those deals after looking at the seller a little closer. (yeah...I'm paranoid..lol)
The BCS store seems too complicated to me in that you have to speak to one of their "sales engineers" to buy it. There is no mention of a warranty that comes with the camera either. I'd be willing to bet that it is a high-pressure sales tactic to sell you a 36month warranty and other stuff you don't need or might need such as bateries, cables, etc. I'd be willing to bet that to get everything you need for basic operation, you'll come out over $2000. I've had bad experiences with similar types of companies that you can't simply buy it online right up front without getting a "sales assault". I could be very wrong in alot of my assumptions and paranoid too. LOL!! But, you get wiser as you get older. ;-)