Radio Ad Triggers Tornado Alert System

Jul 3, 2004
Hotel room somewhere by an airport, 6-30-05

RALEIGH, N.C. -- A radio advertisement aimed at drawing attention to tornado warnings could have unintentionally created a warning instead.

The advertisement, produced by the North Carolina Division of Services for the Deaf and Hard of Hearing includes a real tornado warning tone that triggers a break in programming for radio stations in the area as if there were actually severe weather.

It was intended to let deaf and people who have difficulty hearing know that they were eligible for free public alert radio.


Note from Eric:
This reminds me of an old Saturday Night Live news skit. They said they were going to repeat the headlines for the deaf, and Garret Morris pops up in a bubble at the bottom the screen cupping his hands to his mouth yelling "Our top story tonight...".

Have a safe and happy Independence Day everyone!