Marketing 101 for Storm Chasers: Reframe What We Do

  • Thread starter Thread starter Mike Smith
  • Start date Start date
Greg Higgins said:
Seems like we need to go back and read the following papers. All this has been talked about and WRITTEN before.

http://www.cimms.ou.edu/~stumpf/cethics.html
http://www.stormeyes.org/tornado/cancer.htm
http://www.cimms.ou.edu/~doswell/Chasing2.html
http://www.stormeyes.org/tornado/media.htm
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You might have meant to put this in the other ongoing thread. I don't think any of these papers talk about my (serious) proposal to reposition ourselves to emphasize the positive aspects of what we do.
 
The title of this thread is "Marketing 10-" and I'll just stop you right there.

Why do we need marketing? Since when did this become an industry that needs to be maintained so as to "do its part" to keep the Dow Jones from crashing?

If you want to emphasize the positive aspect of what you do, I think it's pretty easy. If you don't know how to do that, then I don't think anyone lecturing you about it is going to help.
 
Jeff Duda said:
The title of this thread is "Marketing 10-" and I'll just stop you right there.

Why do we need marketing? Since when did this become an industry that needs to be maintained so as to "do its part" to keep the Dow Jones from crashing?
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I believe "marketing" in the context of the thread title is actually a euphemism for "the self-image we present to the public".
 
Jake Orosi said:
I believe "marketing" in the context of the thread title is actually a euphemism for "the self-image we present to the public".
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I really don't have much in the way of an opinion about this topic, and really nothing important to add. The "public" will view us in whatever way that they do regardless of what is said to them. I know several people personally who are completely against storm chasers, and I've gotten into debates with them. To them, everything I pointed out is just an excuse to justify us being out there (according to them). What is funny is, one guy who is strongly opinionated and against storm chaser's said we were nothing but "weather tourists" who does no good. He believes storm chasers are in the way, does no good and the only people who should be out during severe weather are first responders trained to be storm spotters.
 
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