TWC Sale and Money
Actually I think that it works the opposite way as previously posted. If the Weather Channel were to handle weather in the way that sports channels handles sports and news channels handle news, it's viewership might multiply many fold.
This means flying people out every day to the scene of anticipated intense weather and having constant live reports like they sometimes do now for snow situations.
A few years ago, they sent their own storm chasers out to the Plains and gave reports then. That is what needs to expand, not get cut off like it did.
This means having reporters available to fly to SLT RSK areas and give reports. Also on-site interesting reports like the first droughtbreaking rains (live reports) in the SE, etc.
Make it visual, experiential, and science based. Pan on the sky, show the radar, describe what's happening. How does it look, smell, feel?
One of my favorite scenes was when Jim Cantore was sent to do live coverage of an E. Mass snowstorm and a huge flash of lightning interrupted his broadcast.
Headlines like "Big Storms Expected in MO Today, Reporters Enroute" would get interest.
The increasing airplay of TV storm chaser stories is a clue that there actually is interest in this area.
In fact, with my substitute teaching job, when I tell kids that I am a professional storm chaser, there is usually alot of interest and questions, plus a frequent "Can I come along?"
Make weather interesting and exciting as sports is, and the viewership will come along.
The other issue with the Weather Channel is that they diss practically any weather that most of us like. Any Rain is "bad news", "messy", etc. and until the SE baked in the recent drought, sunshine was always "good news".
Their awful commentaries on exquisite weather turned me off a long time ago.
