Small town mentality is quite curious, but not surprising... I also learned that chasing Oklahoma really isn't worth dealing with anymore.
On a related note, having an always-running dash camera is invaluable. Not only does it capture those fleeting weather events you may miss on your normal cameras, it obviously can save your ass when you get assaulted by an idiot unmarked guy on a power trip.
For the first time in a couple years, I didn't screw myself out of a good tornado event... I chased selectively and with as few good days as there were, I felt I nailed them all pretty good. Had a better average of NOT chasing events, sitting out hyped ones and didn't miss anything. The lesson, take the time to learn about forecasting and skip the hype. Believe me newbies, you have so much technology in front of you that helps you bag tornadoes much easier than I did when I was doing this for real back in the late 90s/early 2000s. But it doesn't do any good if you have no clue WHY those models are putting out the results they are. Seriously, take the time to learn. You'll ultimately save yourself many days of busting. Sometimes the results aren't in the tornadoes you see, but in what miles you don't waste (and I say that to those who think the only win is a tornado or high-end storm event). You all know what you go into a day looking for, and if you feel disappointed on frustrated at the end of it because you went balls in one a setup that didn't pan out the way the "here you go" models panned out, then go to school or read a book and LEARN... cause there is a helluva good feeling in sitting at home listening to everybody else whine which can be just as rewarding as a good storm chase day.
Pay more attention to low-end days... I think this is where not being out constantly does get you is that you end up missing good low-end days. Obviously there is a risk/reward for me for driving from southern IL to the high plains, so it's hard to justify going after every low-end setup there is in hopes you get the rare ones. 2017 seemed to produce a few solid low-end rewards, but those winning were either living in the area or out on an extended trip. I missed none of those days while actually being out in the field, so that's good. This is the first season I can recall in many years where I did not see halfway decent to amazing tornadoes I missed on a day I chased or was out in the field. But again, this comes from learning about the weather a bit. It's easy in hindsight to be like, "oh yeah, check that out." Try it before the fact sometime.
Gradients over bulls-eyes.
Forecasting, but not so much chasing, if models have some consistency is bringing high amounts of precip that go beyond what you think it should be, don't discount them (two ice events and a foot of rain event showed me that three times).
Iowa is still Iowa and can go do something to itself that most humans without some form of surgery can't do.
Invest in your tires... AWD/4WD is great, but a solid set of tires will get you through most roads AWD/4WD will. This is nothing new, but being my second season in the van, and the first on this set of tires, I realized I can get around just fine on 2WD as I did with AWD; spend the money on good tires.
Investing in a good cooler and buying drinks in bulk ahead of the season saved me a lot of money and I was able to have a cache of the exact beverages I wanted with me all the time. Per my calculations, I saved roughly on average $0.87 per beverage this way verses buying from a gas station stop. This includes Gatorade which I got for $0.88 each at Kroger as opposed to a 2/$3.50 deal. The average is probably lower as I stocked up on teas that you can't get at gas stations (which throws points at having drinks you REALLY want).
I changed my hotel rewards from going toward my Southwest flying and used them as hotel rewards... in total, I had 8 free nights I used between April and June. Choice Hotels was my preferred stay as their points were more flexible per room as opposed to Wyndham where it's a flat 15K. Choice varies per night depending on the hotel, so sometimes I could get a room for 8K-12K. I registered for double points, stay X times and get X points, and probably cut $600 or more on hotel savings in that three months. Wyndham is good for their stay fast rates, which for 3K points, cuts down a hotel room cost by a certain amount. In a few instances, this was $30-$40 per night... but more often $10-$20.
I bought a tri-fold memory foam mattress that I kept in my van, which I assumed would come in handy if I wanted to crash a night in my van. I did that ZERO times... but I used that mattress on a hotel floor three times. Makes cheap to split a room, or in two cases, I just crashed in the room free.
Buy the giant jugs of Goldfish... I don't need to state the reasoning.
Lastly, and I think most importantly... enjoy the chase. I didn't waste as much time trying to get video in immediately after a chase. Yes, I didn't make as much money as I could, but I wanted to enjoy the chase. I put down the video camera for my still camera and took more photos, and just enjoyed being out. There was a day driving down the caprock enroute to a chase where I blasted the music, closed down the gizmos, and just enjoyed the ride. I thoroughly enjoyed my time out there more not having to worry about deadlines, beating people with video, and enjoyed the experience. I've been shooting video for more than a dozen years, I am going to make my money. But instead of making that a priority, I took care of it after in most cases, and in the end, just enjoyed the days more. I was happier for it. Not saying there weren't days I busted it out, but I really stepped back, I think.