Online video: higher quality or faster playback?

  • Thread starter Thread starter Dan Robinson
  • Start date Start date

Dan Robinson

Which is more important to you - video that downloads/plays faster or video that *looks* better yet has some buffering time?
 
I prefer being able to watch clips immediately, so I'd pick one that downloads faster. I think the majority of the web viewing audience would feel the same. Few are willing to sit through a lot of buffering to watch something. The best option is to have multiple qualities of the same clip so people can pick based on their connection.
 
I'd love to be able to offer multiple sizes. The only problem is that would mean encoding the video multiple times. Some of these take 5 to 15 minutes to encode even on my quad-core machine, and longer on my dual-core laptop when I'm on the road. Then there's the upload time of an additional 10 to 20 minutes per clip depending on my connection. Most days I'm struggling to have the time to get one clip online. Flash doesn't yet support encoding multiple bitrates in a single file (like RealVideo did) - otherwise that would be an ideal solution.
 
Dan, have you tried using Adobe Media Encoder CS4?
This would allow you to encode as a F4V or FLV, and use the H.264 codec.
 
I'm currently using CS3 to encode H.264 FLVs. They seem to give the best quality/file size of anything available. However you have to select one size/bitrate - there is no option to ecode multiple resolutions/bitrates in a single FLV.
 
Dan...I think it's important to consider what it is you're showing too. While action sequences and editorial style video really should be set such that it takes a limited amount of time to get it rolling for the viewer, and the context isn't dependent on high quality, the lower res versions should work. However, I think it is vital to provide high quality HD to viewers who demand it, especially for context that requires it. Also remember that by showing HD format high quality imagery, you also allow prospective clients know you do shot in HD and that even the lower res video is likely available in higher resolution versions.
 
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