Darren Addy
EF5
I think this rises a bit above "rumors" (if only a bit)
http://www.bloomberg.com/news/2011-...-on-cheaper-more-versatile-iphone-models.html
While it may not happen at all, the article mentions it may also happen as soon as the middle of the year. The move would not be unprecidented.
To help maintain margins, Apple would need lower component costs. The article adds:
http://www.bloomberg.com/news/2011-...-on-cheaper-more-versatile-iphone-models.html
One version would be cheaper and smaller than the most recent iPhone, said a person who has seen a prototype and asked not to be identified because the plans haven’t been made public. . . . Apple has considered selling the new iPhone for about $200, without obligating users to sign a two-year service contract, said the person who has seen it.
While it may not happen at all, the article mentions it may also happen as soon as the middle of the year. The move would not be unprecidented.
Apple has gone down-market before. In 2004, when sales of the original $299-plus iPod were still rising, the company introduced the $249 iPod Mini. In 2005, when the iPod Mini was still a bestseller, Jobs discontinued it in favor of the cheaper iPod Nano.
To help maintain margins, Apple would need lower component costs. The article adds:
Apple is able to get big discounts from suppliers because of the large volume of iPhone sales and by signing long- term contracts. The company said in January that it has executed long-term agreements totaling $3.9 billion in recent months.