Their real long term plan is to replace Disney, Viacom, Comcast, Sinclair and the rest of the major media companies as the source for content. Within 15 years, Cable TV will be like a land line. Only needed by those in rural areas.I'm assuming YouTube's long term plan is to become a clearing (stock) house / agent for profitable videos under more restrictive contracts (like stock imaging) as opposed to a massive, uncontrolled depository. It would certainly generate more income and I'm sure they will eventually require an agreement allowing them to distribute and market the clips. A brilliant commercial move. This is happening all over the Internet, the concept of offering free, very non-restrictive services then slowly altering the format and rules for profit, just like Facebook did.