The Weather Channel stops publishing video content to Facebook

Dan Robinson

Staff member
Jan 14, 2011
St. Louis
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Reactions: Ryan Witek
Jun 16, 2015
Oklahoma City, OK
In terms of ROI, Facebook isn't a remotely profitable platform, unless a company/media outlet/etc. uses extreme clickbait to ensure assets consistently go viral. Even TWC wasn't able to achieve that, probably largely due to the terrible algorithms Facebook utilizes.

In general, Facebook is becoming less relevant with time, especially with the recent scandals, stories of fake news, etc.

I can say I happily ditched the platform for personal use seven years ago and stopping putting effort into using it for storm chasing about two years ago.

I have roughly twice as many followers on Instagram, but the same asset posted on both platforms results in 2000% - 5000% more engagement on Instagram over Facebook. The reach is about 1000% greater on Instagram too. That's pretty wild. On Facebook, you have to literally pay Facebook to ensure that more than ~10% of your followers even see your posts.

Ryan Witek

May 25, 2018
Plainfield, IL, USA
TWC May not be the best source at all times - No source is. That said, for people who aren't as devoted to the study of weather/chasing/etc. as we are, it is a good way to get information in an easily digestible format. I've had teachers who couldn't understand what a radar loop was showing. It's good to see them moving away from Facebook, as I believe more people should than likely do. Hopefully others will follow suit.