Arkansas Billboard Company Notifies Drivers During Tornado Warnings

Mar 31, 2019
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Lansing, Michigan
Jun 16, 2015
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Oklahoma City, OK
quincyvagell.com
Using billboards for warnings is a great idea. I've seen some DOT signs also post alerts for tornado warnings.

I noticed that in Oklahoma City, some billboards will alert motorists of potential severe weather. It sounds like a good idea, but earlier this spring, there was a marginal (SPC MRGL) risk for severe thunderstorms that just grazed the south side of Oklahoma City, while southern parts of Oklahoma into Texas were included in a more legitimate threat. A billboard in Oklahoma City said "severe weather today." I'm not sure that's the best use, but then again, Oklahoma City media is known for hyping up even the slightest (no pun intended) risk of severe weather. Severe thunderstorms did not impact Oklahoma City that day.
 
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Steve Miller

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This is super cool! Now if we can get smart assistants like Alexa to push geo-fenced higher-end warnings to the 118,000,000 devices they have sold in the US alone, maybe we can make some real strides toward truly warning the public.
 
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May 10, 2007
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This article shows one of the billboards in action.
 
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Reactions: Jacob Melton
Mar 31, 2019
14
5
1
Lansing, Michigan
This is super cool! Now if we can get smart assistants like Alexa to push geo-fenced higher-end warnings to the 118,000,000 devices they have sold in the US alone, maybe we can make some real strides toward truly warning the public.
Absolutely agree with you there. Would take some work I'm sure but definitely would be a huge stride towards warning the public of dangerous weather in my view.
 
Jun 16, 2015
433
931
21
32
Oklahoma City, OK
quincyvagell.com
If it's kept mainly to warnings and other critical information, then I'm all about it. I've seen this done in parts of Missouri too, now that I think about it. I encountered a tornado warning near St. Louis and some signs mentioned the warning. I would stress caution with the OKC example I gave, because you don't want to desensitize the public either by having the signs constantly light up when there is no imminent danger.